RUFA (Rome University of Fine Arts) campaign launched in the occasion of the Open Day 2016. Five calls to action, each written in a different font, are impressed on students’ faces, inviting them to jump in, express themselves and live their “here and now” moment at the Academy. The different colors each stand for a different didactic area. Besides the concept, the project involved teachers and students in both the projecting and the operational stages. The campaign took place inside the Academy thanks to the cooperation of different professionals operating in house.
CREATIVE DIRECTION AND DESIGN: Ufficio Comunicazione RUFA: Guido Lombardo e Tommaso Salvatori (Intorno Design), Emanuele Cappelli, Gianluca Vicini, Elena Pagnotta, Alessandro Caruso / TESTIMONIALS: Bianca Degli Innocenti, Hanjiing Liu, Francesca Romana Rossi, Francesc Manresa Cañabate, Giovanni Bertani / COPYWRITING: Alessandra Giacomelli / PHOTO: Stefano Compagnucci and the assistants Riccardo Ferranti, Laura Donati, Marika Moretti, Stefania Zhuang / POST PRODUCTION: Christian Rizzo / VIDEO: production - RUFA/mbanga studio, direction - Pietro Ciccotti, art direction/editing - Sonja Felix, d.o.p. - Francesco Pennica, Music courtesy of Poter Elvinger / 5 MINISPOT: production - RUFA/mbanga studio, art direction/editing/sound - Jonathan di Pietro / MAKE UP and HAIRSTYLE: Alessia Bonsignori with Marzia Perrone and Flavia Marassi / PRESS RELEASE and SOCIAL MEDIA: Ufficio Comunicazione RUFA / MAKING OF: Veronica Iudici / DEFINITION OF CONTENT: Ufficio Orientamento - Renè Andrea Angeramo