Roots in the sky

The promotional event “ROOTS IN THE SKY”, conceived by publishing company N’ur, featured in its programming the exhibition “Volo Inverso”, the screening of film “Cielo no tiene frontera” and the concert “Regio Coelis”.

The tree, turned upside down and with roots pointing upwards, symbolizes the search for a sacred dimension, the necessity felt by mankind to elevate itself, and summarizes the theme on which the three events were based and developed upon.

The identity and communications strategy of the festival were conceived to increase the strength of the different sides of that symbol and the art forms it was translated into.