With the collaboration of the State Archives of Rome, in the evocative spaces of S.Ivo alla Sapienza, Birra Peroni tells in an exhibition the strong bond of the company with the birth of Rome as a Capital city and the Acqua Marcia aqueduct. About the visual for the event, a catalog and information panels, a color palette was defined, starting from the colors of the beer, the city and the water. Filtered images, illustrations, a free but rigorous composition and the use of a liberty font for the headlines were used to communicate authoritativeness, recall at the historical period in question and standardize a varied quantity of images and documents.
Peroni e Acqua Marcia
Exhibit, Corporate communication, Events, Identity, Illustrations, Information visualization
2018