ISIA Brand exploration

First of two volumes created to present the project of the new visual identity of Isia Roma Design. It presents a visual narration along which, according to a metadesign operation, the formal, visual and compositional potentials of the new brand are shown. An experimentation that has its roots in the practice of meta-typology, peculiar to the Isia methodology, thus bringing out what are the intrinsic potentials of the forms, single and in their entirety, and showing formal and spatial evolutionary processes. Through an open, dynamic, inclusive system of rules, an autopoietic system is generated.