Fondamenta gallery is a project created by Inside Art. It is a large exhibition space available for exhibitions and cultural events, but also workshops, photo shoots, performances, presentations and new concepts. It’s a location characterized by the underground charm, fully inserted in the dynamic context of the city. The brand is the logotype cut in half, leaving the bottom transparent to emphasize the idea of a hidden place open to artistic activities. A series of photographs of underground detailes, united in compositions and overlays, complete identity of the gallery.