Starting from the CATERPILLAR guidelines, we decided to create a new signs dictionary for Italian Caterpillar dealer CGT. Signs were conceived after a thorough study on contents, and then communicated through brief texts, images, infographics, visual graphics and rendered images. The interaction between the designing and business teams brought to a new cooperation model, which led to a deeper brand awareness, and therefore to an increasing consciousness of their own value and strength.
CGT
Corporate communication, Illustrations, Information visualization, Editorial product
2014, 2015
